Anna Peterson

Product Leadership Coach (ex-Director of Product) @ ex-ServiceNow, ex-Yandex
16 years in tech | Helping product leaders go from overwhelmed to empowered
United States of America 5.0 (44 reviews) Active last week Usually responds in a few hours
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$280 / month

The most popular way to get mentored, let's work towards your goals!

4 calls per month (60min/call)

Unlimited Q&A via chat

Expect responses in 24 hours or less

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Do you want to get stronger as a product leader? Do you need to build your executive presence, learn to delegate and deliver feedback, manage stakeholders, and build a strong product strategy? In my 15 years in tech, I learned that none of that is rocket science. I made fast progress in my career in product management and worked at B2C and B2B companies around the world. Most recently, I was a Director of Product at ServiceNow.

My own leadership journey was not painless. When I first became a manager, two-thirds of my team quit within a month. I was especially sad because I had not taken that job lightly. And yet, I clearly sucked at it. I took this situation extremely personally, as if my direct reports' departure indicated that I was fundamentally a bad person. The work I did over the next several months taught me a lot about myself, about others, and about leadership. Long story short: three years later, I was already a director with a big team of PMs who enjoyed working for me and were building world-class products.

Good leadership starts with introspection: no books or courses can help you define what kind of leader YOU need to be. Leadership is about being comfortable in your skin. That's why personalized coaching works better than any other tool.

- Product Leadership
- Executive Presence
- Stakeholder Management
- Delegation & Feedback
- Team performance

My coaching practice is deeply rooted in my passion for psychology. As a certified professional coach (ICF PCC & CPCC), I believe that people learn best when they think about their problems and reach their own insights. My role in this process is to ask you questions to help you think, reflect, and find your unique solutions. Unlike many other mentors, I will not give you advice, frameworks, or homework.

Open to inquiries

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What mentees say


5 out of 5 stars

Lite Plan · 
3 months

I was looking for mentoring in a few leadership areas. Anna was able to help guide me by asking the right questions to explore and learn, rather than solve my problems for me. Anna's mentoring strategy is excellent and versatile, crossing different disciplines. Very highly recommended.



5 out of 5 stars

Standard Plan · 
8 months

I have worked with Anna for many months now, and I am very grateful to have her as a mentor! She helped me through a tough time of finding a job in Product Management, and growing in my profession to Group Product Manager. Not only was Anna supporting me with challenge as a product manager, her background in physiology helped me shape my career goals and set the right priorities for me. I would highly recommend Anna as a mentor 🙌

Yoav wrote 1 more review for the same mentorship


5 out of 5 stars

Anna is and has been a fantastic mentor. She listens to my situations and helps me collect my thoughts and create succinct stories for myself so I can tackle work challenges head on. In our sessions Anna asks me great questions to get me think about my work in a deeper or different way. In addition Anna is open to sharing her own experiences to provide good examples of scenarios that worked well and those that failed from her career to help me bring things in to perspective. I thoroughly enjoy working with Anna and would highly recommend her as a mentor to help you grow in your product management career!


5 out of 5 stars

Lite Plan · 
1 month

I found myself at a crossroads both at my startup and my career path. There are significant and impactful decisions that have been needed to be made, so I decided to seek mentorship from someone that I can related to on a professional level. Anna turned out to be the perfect fit. Not only does she understand the unique challenges of a product-centric tech startup and founder, but she has an unprecedented talent to ask just the right questions to zoom in and get to the truth, even within other functions or areas where she is not an expert. A true leadership coach, mentor, and product management guru, Anna is the perfect blend of a collaborator to help with strategic, tactical, or even existential questions. I highly recommend her to make any individual or organization operate at a higher level.

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